Originally of Ukranian descent, Cassandre (a pseudonym for Adolphe Jean-Marie Mouron) studied pictorial art at the École des Beaux Arts in Paris. His designs of railways, shipping companies and luxury liquor from 1923-1936 have grown to become defining icons of the Art Déco movement.
His design for the new luxury steam powered ship Statendam of the Holland America line in 1929 became a global icon. This abstracted image of the Statendam was frequently printed in newspapers and magazines. The poster soon became one of his most defining designs and is treasured in museum collections around the world. The Rijksmuseum acquired a copy in 2014. The third copy now acquired will in future be on display as part of the permanent collection at the Fenix. This monumental building, a former warehouse of the Holland-America line on the banks of the Maas river, is being renovated into ‘the place where a face is put to Rotterdam’s migrants’.